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Multiple-Choice Quiz
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1
Which of the following would NOT be part of a good survey process?
A)encourage each participant to provide accurate responses
B)encourage participants to choose from the options provided
C)encourage participants to answer only those questions they have the requisite knowledge to answer
D)encourage participants to end the survey when they feel they have contributed enough information
E)ask the participants only the questions critical to answer the investigative questions
2
What type of question seeks to cover investigative questions?
A)classification questions
B)target questions
C)supervisory questions
D)administrative questions
E)disguised questions
3
In a question about attitudes toward making donations, the interviewer asks "Don't you agree that everyone has the responsibility of making the world a better place?" This question suffers from _____.
A)sensitive information
B)double-barreled question
C)biased wording
D)frame of reference
E)recall and memory decay
4
When an instrument designer considers whether the question being developed is intended to classify or label attitudes, conditions, and behaviors or to reveal them, he or she is evaluating _____.
A)the thoroughness of prior thought
B)the communication skill of the participants
C)the objective of the study
D)the participant motivation
E)the frame of reference
5
With what issue is the questionnaire designer concerned when asking whether the participant has sufficient time for thought before answering the question?
A)Does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another?
B)Is the question worded from the researcher's perspective or the participant's perspective?
C)Does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered?
D)Does the question use words that have no meaning or a different meaning for the participant?
E)Is it reasonable to assume that the participant can frame an answer to the question?
6
Which type of measurement question poses more than two response choices and seeks more than a single answer?
A)free-response
B)open-ended
C)dichotomous
D)multiple-choice
E)checklist
7
The question, "Do you like to vacation at the beach or in the mountains?" with the response options of yes or no, is a(n) _____ question.
A)branch
B)screen
C)double-barreled
D)leading
E)ambiguous
8
Unstructured open-ended questions would be MORE USEFUL ____.
A)for long questionnaires that seek lots of information.
B)where the participant has a low motivation to respond.
C)for preliminary exploratory studies.
D)where there is a recency effect.
E)when target questions do not limit responses but provide a frame of reference for participants' answers.
9
_____ bias is likely to occur in mobile surveys.
A)Recency effect
B)Primacy effect
C)Halo effect
D)Demand effect
E)Leniency
10
Which of the following factors affecting respondent honesty refers to making up an answer when the respondent doesn't remember or never knew the information?
A)Pleaser
B)Gamer
C)Peacock
D)Ignoramus
E)Self-delusionist





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