Clarifying the Research Question through Secondary Data and Exploration
Clarifying the Research Question through Secondary Data and Exploration
After reading this chapter, you should understand . . .
The purposes and process of exploratory research.
Two types and three levels of management decision-related secondary sources.
Five types of external information and the five critical factors for evaluating the value of a source and its content.
The process of using exploratory research to understand the management dilemma and work through the stages of analysis necessary to formulate the research question (and, ultimately, investigative questions and measurement questions).
What is involved in internal data mining and how internal data-mining techniques differ from literature searches.
