Site MapHelpFeedbackLearning Objective
Learning Objective
(See related pages)



This chapter will prepare you to:

  • define advertising and explain how it is classified
  • explain how advertising developed
  • recognize the impact the Internet has had on advertising
  • distinguish among the three main components of the advertising industry
  • discuss the components of an advertising campaign





To learn more about the book this website supports, please visit its Information Center.
(c)2013 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Notice.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


The Dynamics of Mass CommunicaOnline Learning Center

Home > Chapter 15 > Learning Objective