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| 1 | An advantage of the functional approach to studying mass communication is that it: |
 | A) | provides a perspective to examine mass communication relaxation |
| B) | generates concepts that are helpful in understanding media behavior |
| C) | makes us aware of the diversity of gratifications provided by the media |
| D) | all of these |
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| 2 | Harmful or negative consequences of the functions of mass media are called: |
| A) | afflictions |
| B) | ramifications |
| C) | dysfunctions |
| D) | displacement |
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| 3 | Which of the following is an important factor in determining which news medium people find most believable? |
| A) | convenience |
| B) | comfort |
| C) | credibility |
| D) | format |
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| 4 | The concept representing the idea that if the audience believes you really matter, you will be the focus of media attention, and if you are the focus of media attention, then you really matter is known as: |
| A) | hype |
| B) | status conferral |
| C) | primacy/latency |
| D) | priming |
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| 5 | When reading the Washington Post, a person is most likely utilizing the ________ function of the media. |
| A) | surveillance |
| B) | interpretation |
| C) | linkage |
| D) | transmission of values |
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| 6 | Telethons, eBay, and chat rooms are examples of: |
| A) | surveillance |
| B) | linkage |
| C) | interpretation |
| D) | transmission |
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| 7 | Comics, puzzles, horoscopes, games, advice, gossip, humor, and general entertainment account for which percentage of newspaper content? |
| A) | 6 |
| B) | 12 |
| C) | 18 |
| D) | 24 |
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| 8 | ___________ is a form of diversion. |
| A) | stimulation |
| B) | relaxation |
| C) | emotional release |
| D) | all of these |
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| 9 | Developing feelings of kinship with media characters is known as a __________ relationship. |
| A) | social |
| B) | parasocial |
| C) | cathartic |
| D) | paranormal |
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| 10 | The creation of unstable superior and inferior positions that are continuously being negotiated through interpretations of meaning is known as: |
| A) | culture |
| B) | ideology |
| C) | hegemony |
| D) | ascendancy |
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| 11 | The four categories of the uses and gratifications model are: |
| A) | cognition, diversion, sociality utility, and withdrawal |
| B) | function, dysfunction, malfunction, and cognition |
| C) | surveillance, consequences, credibility, and interpretation |
| D) | none of these |
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| 12 | The news and information role of the media is known as surveillance. |
| A) | True |
| B) | False |
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| 13 | The media sometimes consciously try to instill values and behavior in the audience through their portrayal of society. |
| A) | True |
| B) | False |
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| 14 | At the individual or micro level, the functional approach is called the uses-and-gratifications model. |
| A) | True |
| B) | False |
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| 15 | Feminist scholars are more likely to be drawn to the functional approach than to the critical cultural approach. |
| A) | True |
| B) | False |
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| 16 | The critical/cultural approach is interested in the meaning of media content for audiences. |
| A) | True |
| B) | False |