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Learning Objective
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This chapter will prepare you to:

  • understand the differences between the functional approach and the critical/cultural approach to studying mass communications
  • explain the value of each approach in the analysis of the mass communication process
  • describe the functions mass media perform for society
  • explain uses-and-gratifications analysis
  • recognize the dysfunctions of mass communication
  • understand the concepts of meaning, hegemony, and ideology





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