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Learning Objective
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This chapter will prepare you to:

  • describe the challenges newspapers face in today's digital age
  • recognize the conditions that had to exist before a mass press could come into existence
  • understand the significance of the penny press
  • explain the features that define both online and print versions of newspapers
  • recognize the convergence of online and print newspapers
  • understand the function of the Audit Bureau of Circulations (ABC)
  • identify the various methods newspapers are using to stay in business





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