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action plans  Plans that specify with precision how strategies will be put into effect.
availability error  Arises from our predisposition to estimate the probability of an outcome based on how easy the outcome is to imagine.
bounded rationality  Limits in human ability to formulate complex problems, to gather and process the information necessary for solving those problems, and thus to solve those problems in a rational way.
business-level strategy  Strategy concerned with deciding how a firm should compete in the industries in which it has elected to participate.
cognitive biases  Decision-making errors that we are all prone to making and that have been repeatedly verified in laboratory settings or controlled experiments with human decision makers.
contingency plans  Plans formulated to address specific possible future events that might have a significant impact on the organization.
corporate-level strategy  Strategy concerned with deciding which industries a firm should compete in and how the firm should enter or exit industries.
crisis management plan  Plan formulated specifically to deal with possible future crises.
decision heuristics  Simple rules of thumb.
devil's advocacy  The generation of both a plan and a critical analysis of the plan by a devil's advocate.
dialectic inquiry  The generation of a plan (a thesis) and a counterplan (an antithesis) that reflect plausible but conflicting courses of action.
80–20 rule  A heuristic stating that 80 percent of the consequences of a phenomenon stem from 20 percent of the causes.
escalating commitment  Arises when decision makers, having already committed significant resources to a project, commit even more resources if they receive feedback that the project is failing.
framing bias  Bias arising from how a problem or decision is framed.
goal  A desired future state that an organization attempts to realize.
groupthink  Arises when a group of decision makers embarks on a course of action without questioning underlying assumptions.
illusion of control  The tendency to overestimate one's ability to control events.
mission  The purpose of an organization.
operating plans  Plans that specify goals, actions, and responsibility for individual functions.
operating strategy  Strategy concerned with the actions that should be taken at the level of individual functions, such as production, logistic, R&D, and sales, to support business-level strategy.
outside view  Identifying a reference class of analogous past strategic initiatives, determining whether those initiatives succeeded or failed, and evaluating a project at hand against those prior initiatives.
planning  A process whereby managers select goals, choose actions (strategies) to attain those goals, allocate responsibility for implementing actions to specific individuals or units, measure the success of actions by comparing actual results against the goals, and revise plans accordingly.
planning horizon  How far out a plan is meant to apply.
prior hypothesis bias  Decision makers who have strong prior beliefs about the relationship between two variables tend to make decisions on the basis of these beliefs, even when presented with evidence that their beliefs are wrong.
reasoning by analogy  The use of simple analogies to make sense out of complex problems.
representativeness  Generalizing from a small sample or even a single vivid anecdote.
satisfice  Aiming for a satisfactory level of a particular performance variable rather than its theoretical maximum.
scenario planning  Plans that are based on "what if " scenarios about the future.
single-use plans  Plans that address unique events that do not reoccur.
standing plans  Plans used to handle events that reoccur frequently.
strategic plan  A plan that outlines the major goals of an organization and the organizationwide strategies for attaining those goals.
strategy implementation  Putting action plans into effect.
tactical plans  The actions managers adopt over the short to medium term to deal with a specific opportunity or threat that has emerged.
unit plans  Plans for departments within functions, work teams, or individuals.
values  Stable, evaluative beliefs that guide our preferences for outcomes or courses of action in a variety of situations; the philosophical priorities to which managers are committed.
vision  A desired future state.







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