Use the globalEDGE™ site to complete the following exercises:
1. Your company has developed a new product that is
expected to achieve high penetration rates in any
country where it is introduced regardless of average
income. Considering the costs of the product launch,
the management team has decided to initially introduce
the product only in countries that have a sizable population
base. Using the World Population Data Sheet,
published by the Population Reference Bureau, you
are asked to prepare a preliminary assessment of the
top ten countries by population. Since growth opportunities
are another major concern, the average population
growth rate for each country should be listed for
management’s consideration.
2. You are working for a company that is planning to
invest in a foreign country. Management has
requested a report regarding the attractiveness of
alternative countries based on the potential return of
foreign direct investment (FDI). Accordingly, the ranking
of the top 25 countries in terms of FDI attractiveness
is a crucial ingredient for your report. A colleague
mentioned a potentially useful tool called the “FDI
Confidence Index” which is updated periodically. Find
this index and provide additional information regarding
how the index is constructed.
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