Use the globalEDGE™ site to complete the following exercises:
1. Locate and retrieve the most current ranking of global
brands. Identify the criteria that are utilized in these
rankings. Which country has considerable representation
in the top 100 global brands list? Prepare a short report
identifying the countries and industries that possess
global brands and the potential reasons for success. Are
there any specific industries in which countries represented
on the list may have a specialization?
2. Thorough planning is essential to export success. In
this respect, pricing for specific markets is one of the
critical components for successfully planning a multinational
export initiative. One aspect of determining
the proper price of your firm’s market offerings in a
given market is determining the cost of living in each
general location. According to a colleague, a simple
way to do this is by locating a report on this subject by
the human resource consulting firm Mercer. Considering
that your company emphasizes a strategy based
on price competitiveness, prepare an executive summary
of how to perform an initial pricing analysis for
international markets. In addition, which 10 cities
worldwide have the highest cost of living?
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