This fully revised Fourth Edition includes new research on self-esteem in collectivist and individualist cultures, gender differences in sexual attitudes, and counterarguments as a way to resist persuasion.
An increased emphasis on cultural diversity and cultural norms includes information on Muslim veils, groupthink regarding the war in Iraq, and deindividuation in Northern Ireland.
Updated pedagogy includes two new Focus On boxes: “Self-Serving Bias: How Do I Love Me? Let Me Count the Ways” and “Liking Things Associated with Oneself”.
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2007 McGraw-Hill Higher Education