Module Review


1		James Stoner discovered that group discussion tended to risk taking. In seeking to explain the "risky shift," investigators discovered that discussion tends to whatever is the initially dominant point of view.


2		After realizing that groups do not always shift toward risk, researchers proposed a group phenomenon: Discussion typically the average inclination of group members.


3		Groups may intensify their view because of influence, which occurs when discussion elicits a pooling of persuasive favoring the dominant point of view.


4		Normative contributes to group polarization when social with others reveals surprising support for one's initial inclination. To be perceived favorably, a person expresses even opinions.


5		is most likely to occur when the group is cohesive, is isolated from contrary viewpoints, and has a leader.