Video Discussion Questions

Video: Specialized Bicycle: Groups and Social Processes

Chapter Concepts

• Recognizing corporate culture
• Positives and negatives of corporate culture
• Correctly interpreting corporate culture
• Ways to maintain a corporate culture
• Ways corporate culture originate
• Types of corporate culture
• Reasons for corporate culture change
• Methods to implement corporate culture change

1		How does the mission statement of the Specialized Bicycle organization impact upon its management and workforce?
2		Identify four methods organization’s such as Specialized Bicycle can utilize to maintain their existing corporate culture.
3		What type of corporate culture is active at the organization where you are employed? In your opinion, is it strong or weak? How do you feel about the impact the culture has on you? Explain.