Fast Company, April 2001 by Jennifer Reingold How
Brendan Ryan Got His Groove Back
The CEO of advertising giant FCB Worldwide tells how his company bounced back
after a huge client defected. Learn why he salutes smart memos and a stringent
no-jerks policy. Fast Company, October 1998 by Anna Muoio Decisions, Decisions
Stripped down to its essentials, business is about one thing: making decisions.
We're always deciding something - from the small and the daily (which emails
to answer, what meetings to have) to the macro and the strategic (what product
to launch and when) to the intensely personal (what job to take, whom to hire,
whom to marry). But what does it take to make a "good" decision? Is it about
going by facts and percentages - or about following your gut instinct? Does
time produce better decisions, or does pressure make you decide not only faster
but also more wisely? And finally, is better decision making something that
you can learn? We asked 11 decisive leaders, inside and outside of business,
to answer these and other, related questions. Does their advice help? You decide. |