Background:
You've learned the four variables—product, promotion, price, and distribution—that the marketer can select to achieve specific goals within a dynamic marketing environment. This exercise will give you an opportunity to analyze the marketing strategies of some well-known companies to determine which of the variables received the most emphasis to help the company achieve its goals.

Task:
In groups of three to five students, discuss the examples below and decide which variable received the most emphasis.

1. Product
2. Distribution
3. Promotion
4. Price