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| 1 | |
What is marketing? How does it facilitate exchanges? |
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| 2 | |
Name the functions of marketing. How does an organization use marketing activities to achieve its objectives? |
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| 3 | |
What is the marketing concept? Why is it so important? |
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| 4 | |
What is a marketing strategy? |
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| 5 | |
What is market segmentation? Describe three target market strategies. |
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| 6 | |
List the variables in the marketing mix. How is each used in a marketing strategy? |
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| 7 | |
Why are marketing research and information systems important to an organization's planning and development of strategy? |
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| 8 | |
Briefly describe the factors that influence buying behavior. How does understanding buying behavior help marketers? |
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| 9 | |
Discuss the impact of technological forces and political and legal forces on the market. |
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