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| 1 | |
The research team at Saturn Inc. has proposed their ideas regarding the development of a new smartphone application that would help adults with autism. In the context of the product development process, which is the next step that should be taken in launching this new application? |
| | A) | The marketing manager should examine the organization's resources and objectives with respect to the production and marketing of this application. |
| | B) | The marketing manager should examine the size of the market, other competing applications, and the profits incurred from the new application. |
| | C) | The marketing manager should suggest the development of a prototype of the application as perceived by the target consumers. |
| | D) | The marketing manager should suggest a test of the application in the market before launching the application for a full scale roll-out. |
| | E) | The marketing manager should recommend a full-scale production, distribution, and promotion of this new application. |
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| 2 | |
Vegetables purchased for the purpose of cooking would be classified as _____ products. |
| | A) | accessory |
| | B) | specialty |
| | C) | convenience |
| | D) | shopping |
| | E) | processed |
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| 3 | |
A stamping machine is an example of a(n) _____. |
| | A) | supply |
| | B) | major equipment |
| | C) | accessory equipment |
| | D) | component part |
| | E) | raw material |
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| 4 | |
Which of the following can be classified as accessory equipment? |
| | A) | Steel |
| | B) | Batteries |
| | C) | Laptops |
| | D) | Stamping machines |
| | E) | Marble |
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| 5 | |
Enigma Corp., a clothing store, is offering casual tees at $99 only. According to this information, it can be inferred that Enigma Corp. is implementing the _____ pricing strategy. |
| | A) | reference |
| | B) | penetration |
| | C) | discounting |
| | D) | symbolic/prestige |
| | E) | even/odd |
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| 6 | |
Enchanting Fragrances has recently introduced a range of perfumes that is priced very highly and still has a lot of demand from consumers who are loyal to this brand. According to this information, it can be inferred that the company is implementing the _____ pricing strategy. |
| | A) | skimming |
| | B) | symbolic/prestige |
| | C) | penetration |
| | D) | even/odd |
| | E) | reference |
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| 7 | |
Which of the following describes a department store? |
| | A) | It is a self-service store that offers complete line of food products and some nonfood products. |
| | B) | It is a general merchandise store that offers brand name and private brand products at low prices. |
| | C) | It is a large organization that offers a wide product mix and is organized into separate divisions. |
| | D) | It is a small self-service store that offers narrow product assortment in convenient locations. |
| | E) | It is a combination of a supermarket and discount store and is often larger than a superstore |
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| 8 | |
One Stop Inc. is a self-service store that offers dairy products, meat, and other products of daily living along with some nonfood items. In the context of the various types of retailers, it can be concluded that One Stop Inc. is a _____. |
| | A) | department store |
| | B) | superstore |
| | C) | discount store |
| | D) | supermarket |
| | E) | hypermarket |
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| 9 | |
Neil intends to sell his old car and purchase the latest model that has been launched this year. According to this information, which of the following promotional strategies should be implemented by Neil? |
| | A) | Advertising |
| | B) | Personal selling |
| | C) | Sales promotion |
| | D) | Publicity |
| | E) | Buzz marketing |
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| 10 | |
Recently, Meredith and her friends spread the news regarding the new locations of their Italian restaurant through websites such as Twitter and Facebook. According to this information, which of the following promotional strategies has been implemented by Meredith and her friends? |
| | A) | Test marketing |
| | B) | Viral marketing |
| | C) | Advertising |
| | D) | Sales promotion |
| | E) | Publicity |
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