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| 1 | |
What steps do companies generally take to develop and introduce a new product? |
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| 2 | |
What is the product life cycle? How does a product's life cycle stage affect its marketing strategy? |
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| 3 | |
Which marketing mix variable is probably the most flexible? Why? |
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| 4 | |
Distinguish between the two ways to set the base price for a new product. |
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| 5 | |
What is probably the least flexible marketing mix variable? Why? |
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| 6 | |
Describe the typical marketing channels for consumer products. |
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| 7 | |
What activities are involved in physical distribution? What functions does a warehouse perform? |
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| 8 | |
How do publicity and advertising differ? How are they related? |
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| 9 | |
What does the personal selling process involve? Briefly discuss the process. |
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| 10 | |
List the circumstances in which the push and pull promotional strategies are used. |
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