McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Lecturer Centre | Info Centre | HOME

Overview
Table of Contents
Feature Summary
Sample Chapter
Request Lecturer Copy
Request Password

Jacket
Essentials of Marketing, 4/e
Geoff Lancaster, University of North London
Lester Massingham, Managing Director of CMC Consultants
Ruth Ashford, Manchester Metropolitan University

Request Lecturer Copy

If you are considering using Essentials of Marketing by Lancaster, Massingham & Ashford for course adoption, you can request a complimentary lecturer copy by clicking here and filling in the online form.

Please note that comps can only be sent to college or university addresses within Europe, the Middle East or Africa. Lecturers outside these regions should contact their respective International Office.







Copyright2002 A McGraw-Hill Online Learning Centre
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Education Europe is one of the many fine businesses of The McGraw-Hill Companies.