Multiple Choice Quiz


1	A website where access is restricted to approved users is called which of the following?
		A)	Chat room
		B)	Intranet
		C)	Extranet
		D)	Internet
		E)	User group


2	E-commerce involves which of the following?
		A)	E-commerce involves the use of new technology to improve business processes
		B)	E-commerce involves selling products on the World Wide Web
		C)	E-commerce involves using the World Wide Web to sell product and services and to improve relationships between stakeholders
		D)	E-commerce involves applying a wide range of technologies to streamline business interactions
		E)	None of the above


3	Which of the following is not one of the four distinct online strategic marketing opportunities that exist?
		A)	Establishing a direct link with customers to complete transactions or exchange trade information more easily
		B)	Becoming a dominant player in the electronic channel of a specific industry by creating and setting new business rules
		C)	Utilizing the technology to bypass others within a value chain
		D)	Improve the quality of customer service delivery by supplementing existing marketing strategies
		E)	Developing and delivering new products and services


4	A company must continually innovate their product and service online offering for which of the following reasons?
		A)	Due to competitors imitation of your online product and service offering
		B)	Because companies must adopt the latest technology
		C)	To reduce costs of technological investment
		D)	For their promotional strategies
		E)	All of the above


5	Which of the following is not a critical variable by which a customer judges the quality of a website?
		A)	Assurance
		B)	Reputation
		C)	Reliability
		D)	Tangibles
		E)	Empathy


6	In an online market, which of the following is less likely to occur than in a traditional market?
		A)	Brand switching
		B)	True brand loyalty
		C)	Purchase of goods
		D)	Price as a choice criteria
		E)	Loyalty due to convenience


7	Which of the following can be improved by ensuring that through investment in the latest computer technologies, virtually all aspects of customer need, from product enquiry through to ordering can occur without any human intervention by supplier employees?
		A)	Employee productivity
		B)	Customer interface productivity
		C)	Process productivity
		D)	Manufacturing productivity
		E)	Service marketing productivity


8	The unique characteristics of the Internet offer some opportunities to establish new forms of competitive advantage. Which of the following is not a competitive advantage that can be derived from the Internet?
		A)	Improved service quality
		B)	Greater product variety
		C)	Product customisation
		D)	Lower promotional costs
		E)	Lower costs and prices


9	The process of bypassing traditional intermediaries such as travel agents is known as which of the following?
		A)	Intermediation
		B)	Disintermediation
		C)	Crossintermediation
		D)	Byintermediation
		E)	None of the above


10	Which of the following should be included in an e-marketing audit?
		A)	e-customer benefit requirements
		B)	e-market size
		C)	The potential influence of changes that may affect the e-market system
		D)	Utilization of the marketing mix to satisfy e-customer needs
		E)	All of the above should be included


11	Where publicity is generated from word of mouth recommendations on the Internet or email, this is referred to as which of the following?
		A)	Spam mail
		B)	E-mail publicity marketing
		C)	Viral marketing
		D)	Review marketing
		E)	Direct marketing


12	Which of the following is not a key variable, which is measured during the evaluation and performance control of an e-commerce venture?
		A)	Customer e-security
		B)	E-customer attitudes
		C)	Targeted e-market share
		D)	Awareness objectives for e-promotion
		E)	Expected versus actual behaviour of competition

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