David Jobber is an internationally recognized marketing
academic. He is Professor of Marketing at the
University of Bradford School of Management. He
holds an Honours Degree in Economics from the
University of Manchester, a Masters Degree from the
University of Warwick and a Doctorate from the
University of Bradford.
Before joining the faculty at the Bradford
Management Centre, David worked for the TI
Group in marketing and sales, and was Senior
Lecturer in Marketing at the University of
Huddersfield. He has wide experience of teaching
core marketing courses at undergraduate, postgraduate
and post-experience levels. His specialisms are
industrial marketing, sales management and marketing
research. He has a proven, ratings-based
record of teaching achievements at all levels. His
competence in teaching is reflected in visiting
appointment at the universities of Aston, Lancaster,
Loughborough and Warwick in the UK and the university
of Wellington, New Zealand. He has taught
marketing to executives of such international
companies as BP, Crude International, Allied
Domecq, the BBC, Bass, Royal and Sun Alliance,
Rolls-Royce, and Rio Tinto.
Supporting his teaching is a record of achievement in
academic research. David has over 150 publications
in the marketing area in such journals as the
International Journal of Research in Marketing, MIS
Quarterly, Strategic Management Journal, Journal of
International Business Studies, Journal of Business
Research, Journal of Product Innovation Management
and the Journal of Personal Selling and Sales
Management. David has served on the editorial
boards of the International Journal of Research in
Marketing, Journal of Personal Selling and Sales
Management, European Journal of Marketing and the
Journal of Marketing Management. In 2001, David
was appointed Special Adviser to the Research
Assessment Exercise panel that rated research output
from business and management schools throughout
the UK.John Fahy is an internationally recognized academic
and one of Ireland’s leading marketing thinkers. He is
currently Professor of Marketing at the University of
Limerick. Prior to this he lectured at Trinity College,
Dublin; he holds a Masters Degree from Texas A&M
University and a Doctorate from Trinity College.
His research interests are in the areas of marketing
strategy, global competition, services marketing and
electronic commerce. He is the author of three books
and over 60 articles on these topics in journals
including Journal of Marketing, Journal of International
Business Studies, Journal of Business Research, Journal
of Market-Focused Management, European Journal of
Marketing, International Business Review and Sloan
Management Review. He is the winner of several major
international research awards such as the AMA
Services Marketing Paper of the Year Award and the
Chartered Institute of Marketing Best Paper Award
at the Academy of Marketing Annual Conference. He
is also a distinguished case study author and the
winner of several case competitions.
He has a distinguished teaching record at all levels
including undergraduate, postgraduate and executive,
where he specializes in marketing strategy. He
also has extensive international experience having
held visiting appointments at Senshu University,
Japan, Texas A&M University, USA, and Monash
University, Australia. He retains close links with
industry through consulting assignments and his
involvement in executive training programmes, and is
regularly invited to speak on business issues.
2006 McGraw-Hill Education Europe