Foundations of Marketing Information Center: Table of Contents


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Foundations of Marketing, 2/e

David Jobber
John Fahy

1. The Nature of Marketing
2. The Global Business Environment
3. Customer Behaviour
4. Marketing Research & Information Systems
5. Fundamentals of Marketing Management
6. Product & Brand Management
7. Services Marketing Management
8. Pricing Decisions
9. Integrated Marketing Communications Part I: Mass Communication Techniques
10. Integrated Marketing Communications Part II: Direct Communications Techniques
11. Distribution Management
12. Marketing Planning & Strategy

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