Welcome to the Online Learning Centre for Foundations of Marketing, 5th edition.

To find out more about Connect Marketing click here.

Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated 5th Edition features a dedicated chapter on digital marketing, whilst the focus on customer value is retained throughout the text.

The digital marketing chapter (Ch 12) has been contributed by Anna Wos, Coventry University.

On this Online Learning Centre site you can find a host of information about the book, as well as a range of downloadable supplements for students and lecturers. The Information Centre provides details about the book's features and content. The OLC also offers a range of supplementary resources for studying and teaching using this textbook.

ACCESSING THE LECTURER CENTRE

The Lecturer Centre is for instructors and lecturers only and as such is password-protected. In order to request the password to access the Lecturer Centre, please fill in your details on the request password page. A McGraw-Hill Education representative will contact you in due course.

MARKETING SHOWCASE VIDEOS

We are excited to offer an exclusive set of video cases to lecturers adopting this text. Login to the Instructor View for full access to this suite of videos.

REQUEST LECTURER COPY

If you are considering using Foundations of Marketing for course adoption, you can request a complementary lecturer copy by clicking here and filling in the online form.

Please note that lecturer copies can only be sent to college or university addresses within Europe, the Middle East or Africa. Lecturers outside these regions should contact their respective International Office.