 | Review Questions
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- How does advertising for the American Cancer Society compare with the standard definition of advertising?
- What are the three major functional areas of business? Which function is closely related to advertising?
- What are the four elements that compose a company's marketing strategy and how do they affect the type of advertising a company uses?
- What are the four fundamental assumptions of free market economics?
- How does advertising lower the costs of sales?
- What has been the most important influence on advertising in the postindustrial age?
- What are three examples of companies or organizations that use a demarketing strategy?
- In what ways are new media and technologies challenging traditional media?
- As a consumer, are you likely to save money buying at a store that doesn't advertise? Explain.
- What is a company's most important asset and what must companies do to protect that asset?
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