Find an ad that you believe has a big idea and describe the idea. Is there a boom factor? Compose what you believe the creative strategy might have been.
Select five creative ads from a magazine. What techniques of the Artist can you recognize in those ads? In those same ads, can you identify each step of the creative pyramid?
Select an ad that you particularly like or admire. Imagine you are one of the creatives, presenting this ad concept to the client. Outline how you would make the presentation and the points you would be sure to make. Pay attention to Bruce Bendinger's five key components of a campaign presentation.
Incorporating the seven typical elements, write a creative strategy to promote an issue of importance to you. Examples could be why college tuition shouldn't be increased, why there should be a national health plan, or why your parents should help you purchase a new car. Remember to keep the strategy focused and succinct.
In a brainstorming session with two or more people, generate ideas for ways you could communicate the creative strategy developed in #4 above. List as many ideas as possible, resisting the temptation to evaluate any of them.
