After studying this chapter, you should be able to:
Differentiate between data and information, list the attributes of useful information, and describe three reasons why managers must have access to information to perform their tasks and roles effectively. [LO 13-1]
Explain why effective communication— the sharing of information—helps an organization gain a competitive advantage, and describe the communication process. [LO 13-2]
Define information richness, and describe the information richness of communication media available to managers. [LO 13-3]
Differentiate among four kinds of management information systems. [LO 13-4]
