 | Learning Objectives
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After studying this chapter, you should be able to:- Explain the role of operations management in achieving superior quality, efficiency, and responsiveness to customers. [LO 14-1]
- Describe what customers want, and explain why it is so important for managers to be responsive to their needs. [LO 14-2]
- Explain why achieving superior quality is so important. [LO 14-3]
- Explain why achieving superior efficiency is so important. [LO 14-4]
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