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| 1 | |
Which of the following are parts of IDEO's product design process? |
| | A) | Rapid prototyping |
| | B) | Using project milestones |
| | C) | Brainstorming |
| | D) | Benchmarking |
| | E) | A and C |
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| 2 | |
Which of the following are characteristics of a company's core competence? |
| | A) | It is not easy to outsource. |
| | B) | It provides potential access to a variety of markets. |
| | C) | It increases perceived customer benefits. |
| | D) | It is hard for competitors to imitate. |
| | E) | B, C and D |
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| 3 | |
Manufacturing is involved in what phase(s) of the product design process? |
| | A) | Detail Design |
| | B) | Production Ramp-up |
| | C) | Initial Planning |
| | D) | Concept Development |
| | E) | A, B, C and D |
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| 4 | |
Quality Function Deployment ______________ |
| | A) | is a tool for translating customer requirements into concrete operating and engineering goals. |
| | B) | facilitates inter-functional cooperation between marketing, engineering, and manufacturing. |
| | C) | provides a better understanding and focus on process characteristics that require improvements. |
| | D) | both A and B |
| | E) | A, B, and C |
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| 5 | |
Which of the following statements is true about value analysis/value engineering (VA/VE)? |
| | A) | The purpose of VA/VE is to simplify products and processes. |
| | B) | The objective of VA/VE is to achieve equivalent or better performance at a lower cost. |
| | C) | VA is performed before the production stage, while VE deals with products already in production. |
| | D) | both A and B |
| | E) | A, B, and C |
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| 6 | |
When marketing, engineering, and operations simultaneously develop a process (cross -functional integration), this approach is known as __________________________. |
| | A) | sequential process |
| | B) | traditional approach |
| | C) | concurrent engineering |
| | D) | both A and B |
| | E) | None of the above. |
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| 7 | |
When designing service products, which of the following is not true? |
| | A) | It must fit with current products. |
| | B) | It should be profitable. |
| | C) | It should be done by engineers only. |
| | D) | It must be operationally possible. |
| | E) | Complexity and divergence should be considered. |
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| 8 | |
When evaluating a new product development project using net present value analysis, which of the following will make the project more attractive? |
| | A) | Delaying the start of the project |
| | B) | Making the project run over a longer period of time |
| | C) | Improving (bringing forward) the date when revenue will begin |
| | D) | A and B |
| | E) | None of the above. |
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| 9 | |
Which is the least important performance dimension for product development projects? |
| | A) | Time-to-market |
| | B) | Productivity |
| | C) | Quality |
| | D) | Product flexibility |
| | E) | A, B, and C |
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| 10 | |
Product development success can be categorized into ______________ |
| | A) | those that relate to the speed and frequency of bringing new products online. |
| | B) | productivity of the actual development process. |
| | C) | quality of the actual products introduced. |
| | D) | A, B, and C |
| | E) | A and B only |
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