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| 1 | |
The mass media increase social cohesion by presenting a more or less standardized, common view of culture through mass communication. This statement reflects which sociological perspective? |
| | A) | functionalist |
| | B) | conflict |
| | C) | interactionist |
| | D) | dramaturgical |
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| 2 | |
Sociologist Robert Park studied how newspapers helped immigrants in the United States adjust to their environment by changing their customary habits, and by teaching them the opinions held by people in their new home country. His study was conducted from which sociological perspective? |
| | A) | functionalist |
| | B) | conflict |
| | C) | interactionist |
| | D) | dramaturgical |
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| 3 | |
The term "narcotizing dysfunction" refers to |
| | A) | the role of the mass media in enforcing social norms. |
| | B) | the collection and distribution of information concerning events in the social environment. |
| | C) | the phenomenon whereby mass media provides such massive amounts of information that the audience becomes numb and generally fails to act on the information. |
| | D) | the socialization process. |
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| 4 | |
Which sociological perspective is especially concerned with the media's ability to decide what gets transmitted through gatekeeping? |
| | A) | functionalist |
| | B) | conflict |
| | C) | interactionist |
| | D) | dramaturgical |
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| 5 | |
What term is used to describe the set of cultural beliefs and practices that help to maintain powerful social, economic, and political interests? |
| | A) | conflict ideology |
| | B) | gatekeeping |
| | C) | dominant ideology |
| | D) | cultural ideology |
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| 6 | |
Which country routinely blocks search engines like Google from accessing the names of groups or individuals critical of the government? |
| | A) | Japan's |
| | B) | China's |
| | C) | Great Britain's |
| | D) | Germany's |
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| 7 | |
Which of the following sociological perspectives helps us to understand more about one important aspect of the entire mass media system—the audience? |
| | A) | the functionalist perspective |
| | B) | the conflict perspective |
| | C) | the interactionist perspective |
| | D) | the feminist perspective |
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| 8 | |
Sociologist Paul Lazarfeld and his colleagues pioneered the study of what? |
| | A) | the audience |
| | B) | opinion leaders |
| | C) | the media's global reach |
| | D) | media violence |
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| 9 | |
In his study of how the social composition of audience members affected how they interpreted the news coverage, sociologist Darnell Hunt found what kind of differences in perception? |
| | A) | racial |
| | B) | gender |
| | C) | class |
| | D) | religious |
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| 10 | |
Using content analysis, sociologists have found that only ____ of the nearly 60 prime-time series aired in recent years focused on minority performers. |
| | A) | 9 |
| | B) | 7 |
| | C) | 10 |
| | D) | 2 |
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| 11 | |
Which sociological perspective would be especially interested in finding out if violence in the media may then become a script for real-life behavior? |
| | A) | functionalist |
| | B) | conflict |
| | C) | interactionist |
| | D) | feminist |
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| 12 | |
__________ theorists believe that media concentration stifles opportunities for minority ownership. |
| | A) | Functionalist |
| | B) | Conflict |
| | C) | Interactionist |
| | D) | Evolutionary |
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| 13 | |
From the functionalist perspective, the media can be dysfunctional in what way? |
| | A) | They enforce social norms. |
| | B) | They confer status. |
| | C) | They desensitize us to events. |
| | D) | They are agents of socialization. |
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| 14 | |
Which sociological perspective argues that media images of the sexes communicate unrealistic, stereotypical, and limiting perceptions? |
| | A) | functionalist |
| | B) | feminist |
| | C) | interactionist |
| | D) | dramaturgical |
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| 15 | |
The average child in the United States watches __________ commercials a year. |
| | A) | 5,000 |
| | B) | 10,000 |
| | C) | 15,000 |
| | D) | 20,000 |
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| 16 | |
Which of these is NOT a form of mass media? |
| | A) | newspapers |
| | B) | film |
| | C) | advertising |
| | D) | none of these |
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| 17 | |
Which of the major theoretical sociological perspectives see television as having a surveillance function and narcotizing dysfunction? |
| | A) | functionalist |
| | B) | conflict |
| | C) | feminist |
| | D) | interactionist |
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| 18 | |
The legal scholar Cass Sunstein has referred to the personalized approach to news information gathering as |
| | A) | gatekeeping. |
| | B) | egocasting. |
| | C) | the narcotizing dysfunction. |
| | D) | ethnocentricity. |
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| 19 | |
Gatekeeping, the process by which a relatively small number of people control what material reaches an audience, is largely dominant in all but which of the following media? |
| | A) | television |
| | B) | Internet |
| | C) | publishing |
| | D) | music |
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| 20 | |
In Africa, what percent of the population has Internet access? |
| | A) | 4 |
| | B) | 15 |
| | C) | 25 |
| | D) | 44 |
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| 21 | |
Conflict theorists blame mass media for the creation and perpetuation of ________, or generalizations about all members of a group that do not recognize individual differences within the group. |
| | A) | stereotypes |
| | B) | folkways |
| | C) | mores |
| | D) | dominant ideologies |
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| 22 | |
Using content analysis, sociologists have found that only _____ of the nearly sixty primetime series that have aired in recent years focused on minority performers. |
| | A) | 2 |
| | B) | 8 |
| | C) | 12 |
| | D) | 20 |
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| 23 | |
Which of the following is NOT a problem feminist theorists see with media coverage? |
| | A) | Women are underrepresented, suggesting that men are the cultural standard and women are insignificant. |
| | B) | Men and women are portrayed in ways that reflect and perpetuate stereotypical views of gender. |
| | C) | Depictions of male-female relationships emphasize traditional sex roles and normalize violence against women. |
| | D) | The increasing frequency of single moms in the media is providing a negative role model for women. |
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| 24 | |
Sociologists distinguish the mass media from other social institutions by the necessary presence of a/an |
| | A) | structural hierarchy. |
| | B) | audience. |
| | C) | medium of communication. |
| | D) | operational code of ethics. |
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| 25 | |
Which of the following is a concern about the media from the conflict perspective? |
| | A) | The media is an agent of socialization. |
| | B) | The media is an enforcer of social norms. |
| | C) | The media confers status. |
| | D) | Television distorts the political process. |
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