 |
| 1 | |
You are browsing through the magazines at a newsstand. Are you more likely than not to pick up a magazine because of the person on the cover? What kind of cover shot would attract you? |
| | |
|
|
|
| 2 | |
You are a news junkie. Where do you gather your facts or information-from newspapers, tabloids, magazines, TV newscasts, or the Internet? Why did you choose that medium? |
| | |
|
|
|
| 3 | |
How do your favorite media reflect U.S. culture? How do they reflect the cultures of the rest of the world? |
| | |
|
|
|
| 4 | |
Think about the last time you were part of an audience. How similar to or different from yourself were the other audience members? What might account for whatever similarities or differences you noticed? |
| | |
|
|
|
| 5 | |
How might you use the concept of audience segmentation in your future occupation? |
| | |
|
|