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The Central and Peripheral Routes to Persuasion
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Overview
In this segment, Richard Petty discusses the differences between the central and peripheral routes to persuasion.

Web Connections
Influence at work: The psychology of persuasion
http://www.influenceatwork.com/

Current research in social psychology, an electronic journal
http://jonathan.mueller.faculty.noctrl.edu/crow/examples.htm

Social Psychology Network
http://www.socialpsychology.org



Pre-Test



1What is meant by the central route to persuasion?


2What is the peripheral route to persuasion?

Post-Test



3The central route to persuasion involves the critical aspects that will produce long lasting change.
A)True
B)False


4The central route to persuasion is the same for everyone.
A)True
B)False


5The peripheral route to persuasion focuses on less critical aspects, such as the winning smile of a presidential candidate, or other non-central parts of the persuasion.
A)True
B)False





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