In order to make a convincing argument or claim about behavior, we need to do more than simply analyze the data. A good argument requires a good story. A trial attorney, in order to win a case, not only points out the facts of the case to the jury, but also weaves those facts into a coherent and logical story. If the evidence points to the butler, then we want to know "why" the butler (and not the cook) might have done it. Thus, after the data are analyzed, the next step is to construct a coherent story that explains the research findings and justifies the conclusions. This research story is then reported at psychology conferences and in psychology journals.

What are psychology conferences?

How do research reports get published?

How do I write about my research project?