Introduction to Multimedia

Introduction
When planning a multimedia project, your first objective is to determine the audience. More specifically, it is important to profile your target audience. Learn about the factors marketers consider when determining the audience for a Web site.

Directions:
Read the questions below. Then, click on the Destination Site link to open a new browser window. Apply what you learn to answer the questions. Check your work before clicking Submit.

Destination Site: Reach Your Target Market

If this link is inactive or if you wish to find other Internet sites with similar information, get permission from your teacher to use a search engine.
Here are some keywords you might use:
Marketing and profile a target audience

1.			What may happen if a Web site tries to be “all things to all people”?
2.			Explain what a niche is.
3.			What elements make up the demographics of an audience?
4.			What are the main elements that make up the psychographics of an audience?