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Consumers
Eric Arnould, University of Nebraska
George Zinkhan, University of Georgia
Linda Price, University of Nebraska
Consumer Behaviors and Marketing Strategies

Internet Exercises

  1. The connection between understanding customers and designing effective marketing strategies requires creativity and imagination. Surf the Web and select a site that you feel offers some real creativity to shopping and allows you some strong personal interaction that would drive you back to such a site frequently. Explain the elements of imagination and creativity as they have a positive impact on this site.
  2. Surf the Web, and this time find a site (product oriented) that really lacks creativity and imagination. What would be your recommendations to make this site more creative and imaginative. Explain how your recommendations would have a positive impact on consumer behavior and buying habits
  3. Find a site on the Web where you would be able to "customize your online experience." To what degree does this site offer a product or deliver a service in a way that exemplifies mass customization on the World Wide Web?




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