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Contents:
Chapter 1: Introduction to Research in Communication
Chapter 2: The Research Process -- Getting Started
Chapter 3: Introduction to Quantitative Research
Chapter 4: Introduction to Qualitative Research
Chapter 5: Research Ethics
Chapter 6: Measurement
Chapter 7: Sampling, Significance Levels, and Hypothesis Testing
Chapter 8: Quantitative Research Designs
Chapter 9: Surveys, Questionnaires, and Polls
Chapter 10: Descriptive Statistics
Chapter 11: Testing for Differences
Chapter 12: Testing for Relationships
Chapter 13: Analyzing Texts
Chapter 14: Designing Qualitative Research
Chapter 15: Qualitative Methods
Chapter 16: Reading and Writing the Quantitative Research Report
Chapter 17: Reading and Writing the Qualitative Research Report
2001 McGraw-Hill Higher Education
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2001 McGraw-Hill Higher Education
