Chapter 11 Exercises 1. Use Yahoo! to find the Web site for a company of your choosing. What values
does the site appeal to? How? Do you think the site would be effective for audience
members who hold these same values? Why or why not? Does the site appeal to
values that audience members might not believe in? http://www.yahoo.com 2. Health Web sites often appeal to the safety needs of their users. One such
site is thehealthchannel.com. What information does the site offer its users?
Do you think this information fulfills the viewers' safety needs? How might
the site be more effective? Do you think there is any danger in relying on Internet
sites for health information? Why or why not? http://thehealthchannel.com/ 3. Access the National Flood Insurance Program's Web site and look at the list
of the "Top 10 Facts Every Consumer Needs to Know about the National Flood
Insurance Program (NFIP)." How does the list create fear? How does the
list use cognitive dissonance? Do you think this list is effective at getting
homeowners to purchase flood insurance? http://www.fema.gov/nfip/c_10.htm |