Persuasion In The Media Age

Persuasion and Ethics in the Media Age

Multiple Choice Quiz


1	Metatheoretical discourse is concerned with
		A)	avowals.
		B)	what constitutes good evidence.
		C)	the nature of knowledge itself.
		D)	regulatives.


2	Avowals are speech acts concerned with
		A)	communicative action.
		B)	power.
		C)	internal states.
		D)	truth.


3	Regulatives are judged according to which standard?
		A)	truth
		B)	communicative action
		C)	sincerity
		D)	appropriateness


4	Using language that dehumanizes is unethical from which perspective?
		A)	the categorical imperative
		B)	the political perspective
		C)	the human nature perspective
		D)	the dialogical perspective


5	Decisions about ethics are made by
		A)	courts
		B)	government agencies
		C)	organizations
		D)	all of the above


6	Which of the following interests is concerned with social cooperation, according to Habermas?
		A)	work
		B)	interaction
		C)	power
		D)	the ideal speech situation


7	Which theorist developed the Theory of Universal Pragmatics?
		A)	Johannessen
		B)	Habermas
		C)	Kant
		D)	Mill


8	The "Digital Divide" relates to
		A)	access.
		B)	deception.
		C)	conflict of interest.
		D)	privacy.


9	Which of the following refers to a situation in which a persuader hides his or her connection to an idea, product, or service because of his or her connection to the idea, product, or service.
		A)	access
		B)	privacy
		C)	conflict of interest
		D)	oppression


10	All of the following are responsibilities of audience members except:
		A)	being informed.
		B)	keeping an open mind.
		C)	being critical.
		D)	taking notes.

2002 McGraw-Hill Higher Education

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