What's New
1. A new chapter on Survey Research (Chapter 11) also includes a section that
introduces questionnaire design, context effect, using existing measures, and
survey data archives.
2. An expanded chapter on research in natural settings, Chapter 10, includes new
coverage of the advantages of using archival data, developing coding systems,
and types of data that interviewers can provide.
3. The role of the Internet has been expanded throughout the text, particularly
in dealing with formulating research questions (Chapter 4) and data collection
(Chapter 12).
4. Qualitative versus quantitative research issues are now emphasized in Chapter
2.
5. Chapter 5 includes a new section on locating and evaluating measures as well
as an expanded description of response bias, including social desirability and
acquiescence response biases.
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2002 McGraw-Hill Higher Education