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Introduction to Mass Communication, 2/e
Stanley J. Baran
Public Relations
Learning Objectives
1.
Introduce students to the history and development of the public relations industry.
2.
Detail the controversies surrounding unethical public relations practices.
3.
Analyze how the organizational and economic nature of the contemporary public relations industry shapes the messages with which publics interact.
4.
Detail the relationship between public relations and its various publics.
5.
Improve media literacy skills of students when they are consuming public relations messages.
2002 McGraw-Hill Higher Education
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