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Baran Book Cover
Introduction to Mass Communication, 2/e
Stanley J. Baran

Public Relations

Multiple Choice Quiz



1

A pseudoevent is
A)never covered as actual or real news.
B)considered unethical by public relations practitioners.
C)an event staged specifically to attract public attention.
D)none of the above
2

Which of the following is NOT a stage in the history of public relations?
A)the propaganda-publicity stage
B)early two-way communication
C)the modern technological era
D)advanced two-way communication
3

With the publication of ____________, public relations pioneer Ivy Lee moved the focus of his profession from primarily dispensing publicity to providing information.
A)Seven Rules for Effective PR
B)Man in the Gray Flannel Suit
C)Public Relations Control Act
D)Declaration of Principles
4

The 1938 Foreign Agents Registration Act was passed in response to PR pioneer Ivy Lee's
A)superior lobbying skills.
B)British citizenship.
C)representation of Hitler's Nazi Germany.
D)warning that the war in Europe would soon involve the United States.
5

The public that PR professionals serve through company newsletters, social events, and internal and external recognition of superior performance is
A)employees.
B)stockholders.
C)communities.
D)the media.
6

Among the many publics with whom PR professionals interact are ___________. They are served through press packets, briefings, and facilitating access to organization newsmakers in order to build trust and goodwill.
A)employees
B)stockholders
C)communities
D)the media
7

When a PR firm charges a client on a fixed fee arrangement, it
A)adds a surcharge as high as 17.65% for the handling of such things as printing, research, and photographs.
B)charges the client based on the performance of a specific set of services for a specific and prearranged fee.
C)charges the client based on the number of hours given to a particular campaign.
D)exchanges services of predetermined value with the client.
8

Public affairs is a public relations activity that consists of
A)the enhancement of communication between investor-owned companies and their shareholders, the financial community, and the public.
B)interacting with officials and leaders of the various power centers with whom a client must deal.
C)getting media coverage for clients.
D)large-scale campaigns designed to move or shape opinion on a specific issue.
9

Propaganda
A)has a negative connotation and is rarely cited as a public relations function.
B)is the generation of more or less automatic responses to given symbols.
C)is inconsistent with contemporary public relations' emphasis on two-way communication.
D)all of the above
10

Public relations pioneer Edward Bernays was responsible for the appearance of the ________, a group designed to encourage smoking among women, in the 1929 New York Easter Parade.
A)Let Freedom Ring Marchers
B)Our Bodies Ourselves Group
C)Torches of Liberty Contingent
D)Lucky Strikers