Stanley J. Baran
CNN effect | the power of television pictures to emotionally move people so powerfully that important military and political decisions are driven by those pictures rather than by well-reasoned policy considerations
|
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
conventions | in media content, certain distinctive, standardized style elements of individual genres
|
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
genre | a form of media content with a standardized, distinctive style and conventions
|
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
griots | the "talking chiefs" in orally based African tribes
|
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
ideogrammatic alphabet | a symbol- or picture-based alphabet
|
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
information society | a society where the creation and exchange of information is the predominant social and economic activity
|
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
literacy | the ability to effectively and efficiently comprehend and utilize a given form of communication
|
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
literate culture | a culture that employs a written language
|
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
media literacy | the ability to effectively and efficiently comprehend and utilize mass communication
|
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
multiple points of access | ability of a literate media consumer to access or approach media content from a variety of personally satisfying directions
|
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
oral (or preliterate) culture | a culture without a written language
|
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
papyrus | early form of paper composed of pressed strips of sliced reed
|
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
parchment | writing material made from prepared animal skins
|
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
production values | media content's internal language and grammar; its style and quality
|
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
syllable alphabet | a phonetically based alphabet employing sequences of vowels and consonants, that is, words
|
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
![](/olcweb/styles/shared/spacer.gif) |
third person effect | the common attitude that others are influenced by media messages, but we are not
|