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Baran Book Cover
Introduction to Mass Communication, 2/e
Stanley J. Baran
Media Literacy and Culture

Learning Objectives

1.

Familiarize students with the development of written and then mass mediated communication.

2.

Examine the relationship between communication and culture.

3.

Introduce students to overarching relationships between different mass media and culture, themes to be examined in detail in later chapters.

4.

Develop good media literacy skills.








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