![](/olcweb/styles/shared/spacer.gif) | ![Baran Book Cover](/sites/dl/free/0767421906/title/baran_sm.jpg) Introduction to Mass Communication, 2/e Stanley J. Baran
Media Literacy and Culture
Learning Objectives1.
Familiarize students with the development of written and then mass mediated communication.
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![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 2.
Examine the relationship between communication and culture.
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![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 3.
Introduce students to overarching relationships between different mass media and culture, themes to be examined in detail in later chapters.
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![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 4.
Develop good media literacy skills.
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