McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Student Center | Instructor Center | Information Center | Home
Career Opportunities
Letter From the Author
PowerWeb: Mass Communication
PowerWeb: Violence & Terrorism
Learning Objectives
Chapter Outline
Chapter Overview
Multiple Choice Quiz
Glossary
Flashcards
Media Links
Crossword Puzzles
Worksheet
Feedback
Help Center


Baran Book Cover
Introduction to Mass Communication, 2/e
Stanley J. Baran

Television

Learning Objectives

1.

Introduce students to the history and development of the television industry and television itself as a medium.

2.

Explore in detail how television programs move from concept to broadcast.

3.

Analyze how the organizational and economic nature of the contemporary television industry shapes the content of television.

4.

Detail the relationship between television and its viewers.

5.

Alert students to new and emerging video technologies and their potential impact.

6.

Improve students' television-viewing media literacy skills.