Multiple Choice Quiz


1	The U.S. federal government issued the 1948 Television Freeze in order to
		A)	keep sensitive scientific data out of the hands of the Communists.
		B)	limit the amount of advertising on the new medium.
		C)	study a number of technical problems bedeviling television.
		D)	decide between the mechanical and electronic television systems.


2	The Sixth Report and Order
		A)	ended the 1948 Television Freeze.
		B)	established technological rules limiting station interference.
		C)	established a nationwide channel allocation system.
		D)	all of the above


3	The national television networks moved from the selling of sponsorships to the selling of spot commercials as a result of
		A)	the Sixth Order and Report.
		B)	the quiz show scandal.
		C)	new FCC rules.
		D)	declining income from sponsorships.


4	There are 100,000 TV homes in your market. Of these, 80,000 are using their sets. Of these, 20,000 are tuned to your program. What is your share?
		A)	15%
		B)	20%
		C)	25%
		D)	80%


5	FCC Chairman Newton Minow coined a derogatory name for television, calling it
		A)	the boob tube.
		B)	the early window.
		C)	the vast time-waster.
		D)	the vast wasteland.


6	In network television, _______ clear time.
		A)	program producers
		B)	the major networks
		C)	advertisers
		D)	affiliates


7	Today _____ of homes are wired to cable systems.
		A)	68%
		B)	58%
		C)	78%
		D)	62%


8	Programs like Star Trek: Voyager and Baywatch are created expressly for sale to individual stations in individual markets. They are examples of programs produced for ___________ syndication
		A)	first-run
		B)	non-duplication
		C)	primary
		D)	all channel


9	The Nielsen Company uses which of the following methods to determine their ratings?
		A)	the peoplemeter
		B)	the audimeter
		C)	the diary
		D)	the channelmeter


10	The most successful convergence of television with the Internet has been its power to allow users to
		A)	program their VCRís more easily.
		B)	link to an Internet site providing background on the program they are watching.
		C)	check business news reports at work.
		D)	search for video material of special events.

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