Read each question carefully and select the best answer.

1		According to Cultivation Theory, people watch television as though they were attending:
			A)	church
			B)	a wedding
			C)	a rally
			D)	a banquet
2		Which perspective sees media as senders of messages?
			A)	transactional
			B)	interactional
			C)	transmissional
			D)	linear
3		The word "cultivation" has its origins in communication theory back in the:
			A)	1950s
			B)	1960s
			C)	1970s
			D)	1980s
4		Television's major cultural function is to:
			A)	promote social change
			B)	incite activism
			C)	stabilize social patterns
			D)	provide entertainment
5		What analogy does Gerbner use to distance Cultivation Analysis from limited effects?
			A)	cooking
			B)	the Ice Age
			C)	smoking
			D)	jogging
6		Response variations between light and heavy viewers are termed:
			A)	cultivation liability
			B)	cultivation differential
			C)	cultivation sensitivity
			D)	cultivation limitation
7		If Roger's sense of reality coincides with what he sees in the media, what is occurring?
			A)	dissonance
			B)	resonance
			C)	redundancy
			D)	diabolism
8		The statements "Most people are just looking out for themselves," "You can't be too careful in dealing with people," and "Most people would take advantage of you if they got the chance," all represent:
			A)	cultivation variability
			B)	the Index of Differentials
			C)	the Index of Means
			D)	the Mean World Index
9		Learning facts from the media is also called:
			A)	secondary learning
			B)	first order effects
			C)	primary learning
			D)	second order effects
10		Learning values and assumptions from the media is also called:
			A)	secondary learning
			B)	first order effects
			C)	primary learning
			D)	second order effects