To broaden your understanding of the chapter, consider the following assignments related to the Internet.

1. Review websites that pertain to how women and men differ in their use of television. Be sure to examine such issues as television viewing, number of hours dedicated to television viewing, and the types of television shows watched by women and men. You might begin by examining a website on media consumers.

2. Looking at the website of the Libertarian Party (www.lp.org), discuss how the views espoused by this political party relate to Uses and Gratifications Theory.