(See related pages)
Upon completion of Chapter 23, the student should be able to:
|
|
|
| 1. Articulate the limited effects model and its relationship to Uses and Gratifications theory. |
|
|
|
| 2. Identify, explain, and exemplify the evolution of Uses and Gratifications theory. |
|
|
|
| 3. Present the various needs gratified by the media and examples of each. |
|
|
|
| 4. Define the media consumer. |
|
|
|
| 5. State how new media has been examined using a Uses and Gratifications theoretical framework. |