Read each question carefully and select the best answer.

1		The shaping power of technology is called:
			A)	influential communication
			B)	the locus of control
			C)	the bias of communication
			D)	forcifying communication
2		When McLuhan noted that we live in a global village, he meant that:
			A)	humans can no longer live in isolation
			B)	humans are linked in an evolutionary manner
			C)	we are all linked through race and ethnicity
			D)	we cannot escape the importance of education in our lives
3		Which era in McLuhan's media history is concerned with hearing?
			A)	tribal
			B)	literate
			C)	print
			D)	aggregate
4		Which era in McLuhan's media history is concerned with seeing?
			A)	tribal
			B)	literate
			C)	aggregate
			D)	protogenic
5		Which of the following is an example of hot media?
			A)	cartoons
			B)	television
			C)	seminars
			D)	movies
6		Which of the following is an example of cool media?
			A)	cartoons
			B)	movies
			C)	lectures
			D)	radio
7		What are the "laws of media" as defined by McLuhan?
			A)	enhancement, obsolescence, retrieval, reaction
			B)	enhancement, obsolescence, reaction, response
			C)	enhancement, observation, reaction, response
			D)	enhancement, obsolescence, retrieval, reversal
8		Neil Postman believes that we live in a society dominated by technology. His word for this perspective is:
			A)	techno-trip
			B)	technopoly
			C)	techno-trap
			D)	techno-time
9		Joshua Meyrowitz contends that McLuhan's research can be understood by looking at:
			A)	race and class
			B)	time and geographic distance
			C)	gender and sexual identity
			D)	relationship intimacy
10		The organizing concept used by McLuhan and his son, Eric, to describe the effects of media is called the:
			A)	matrix
			B)	tetrad
			C)	helix
			D)	staff