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| 1 | |
The organizational planning process is followed by implementation, which is monitored by control measures, which provides _______________ for planning. |
| | A) | incentives |
| | B) | feedback |
| | C) | directions |
| | D) | a roadmap |
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| 2 | |
According to the Real World case, _______________ investments are used to gain competitive advantage by supporting entry into new markets or by helping to develop new products, services, or business processes. |
| | A) | Informational |
| | B) | Infrastructure |
| | C) | Strategic |
| | D) | Transactional |
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| 3 | |
According to the text case, Dell's strength was selling direct and keeping costs low. As for weaknesses, the company acknowledged that it _______________. |
| | A) | lacked solid dealer relationships |
| | B) | had a small sales force |
| | C) | had a weak brand name |
| | D) | had substandard manufacturing facilities |
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| 4 | |
The question, "does the Internet alter the process or service mix that embodies the firm's products?" represents which component of the e-business model? |
| | A) | Customer Value |
| | B) | Pricing |
| | C) | Scope |
| | D) | Sustainability |
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| 5 | |
Balanced scorecard is a strategic management system that balances a financial perspective with a _______________ perspective. |
| | A) | customer |
| | B) | growth |
| | C) | learning |
| | D) | All the choices are correct. |
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| 6 | |
The _______________ quadrant of a strategic positioning matrix represents a low amount of internal company, customer, and competitor connectivity and use of IT via the Internet and other networks. |
| | A) | global market penetration |
| | B) | product and service transformation |
| | C) | cost and efficiency improvements |
| | D) | performance improvement in business effectiveness |
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| 7 | |
Using the Internet for electronic commerce transaction processing with customers at company websites and e-commerce auctions and exchanges for suppliers are typical examples of the _______________ quadrant of a strategic positioning matrix. |
| | A) | global market penetration |
| | B) | product and service transformation |
| | C) | cost and efficiency improvements |
| | D) | performance improvement in business effectiveness |
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| 8 | |
According to the Real World case, the KM group at Infosys jump-started contributions to their knowledge management program by implementing all of the following except: |
| | A) | Offering knowledge currency units (KCUs) for each contribution to the knowledge base |
| | B) | Displaying employees' cumulative KCUs on a scoreboard |
| | C) | Linking KCU accumulation to employee promotions and transfers |
| | D) | Allowing KCUs to be exchanged for monetary rewards or prizes |
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| 9 | |
Which of the following is an operational dimension of change management? |
| | A) | Change leaders |
| | B) | Executive sponsorship and support |
| | C) | Technology selection |
| | D) | Supplier partnership |
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| 10 | |
According to the Real World case, strategic investments are used to _______________. |
| | A) | gain competitive advantage. |
| | B) | support entry into new markets. |
| | C) | develop new products or services. |
| | D) | All the choices are correct. |
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