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Real World Case Links
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Case 11.1: The Rowe Cos. and Merrill Lynch: The ROI Process in Business/IT Planning
The Rowe Companies
( http://www.therowecompanies.com )
Case 11.2: Johnson Controls and Bank of New York: The Challenges of Global Application In...
Johnson Controls
( http://www.johnsoncontrols.com )
Case 11.3: Corning Inc.: Business/IT Planning Strategies in Challenging Times
Corning
( http://www.corning.com )
Case 11.4: Cincinnati Bell: Change Management Challenges of Business Convergence
Cincinnati Bell
( http://www.cincinnatibell.com )







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