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The primary business value of customer relationships today is unquestionable. Thus, companies emphasize becoming customer-focused as one of the top business that can be supported by information technology. |
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Companies are turning to customer relationship management (CRM) to improve their focus. CRM assists in the fulfillment of prospect and customer responses and requests by quickly scheduling sales contacts and providing appropriate information on products and services to sales representatives, while capturing relevant information for the CRM database. |
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The potential business benefits of customer relationship management (CRM) are many. For example, CRM allows a business to identify and target their best customers—those who are the most profitable to the business—so they can be retained as lifelong customers for greater and more services. |
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CRM systems implementations involve business partners as well as customers in collaborative customer services. This includes systems for customer self-service and feedback, as well as partner relationship management systems. |
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resource planning software suites typically consist of integrated modules of manufacturing, distribution, sales, accounting, and human resource applications. Examples of manufacturing processes supported are material requirements planning, production planning, and capacity planning. |
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Supply chain management applications let companies see—in real-time, or as close as possible— if their existing supply chain management (SCM) systems are working. |
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